Meet Claude
When I was a teenager, people told me,“You think too much with your heart.”
They were right. And over time, that heart became my compass—guiding me to discover who I am and how I can thrive.
But that journey was never just about me. It’s about helping others believe in themselves, unlock their potential, and build workplaces where people can truly belong and succeed.
At VaynerX, and through my speaking and advising, I’m on a mission to spark optimism, ignite bravery, and reimagine leadership and culture for a more human world of work.
Because it all begins with showing up. To ourselves. To each other.
I believe in you,
xoxo Claude2,500+
Employees
Across 6 countries feeling at home at work
50k+
Followers inspired by heart-centered leadership
25+
Years
Proving heart-centered leadership works
1st
Ever Created
Chief Heart Officer role
"Working with Claude taught me that vulnerability isn't weakness—it's the foundation of authentic leadership and real connection."
Workshop Participant
Director of Operations, Fortune 500 Company
"Claude has revolutionized how we think about leadership. Her approach to putting people first has transformed our entire organization."
Team leader
Senior Executive, VaynerX
Professional Bio
Claude is on a Mission to Revolutionize Workplace Culture, Leadership, and Talent.
She is the world’s first Chief Heart Officer and more than a decade-long veteran of VaynerX, where she partners with Chairman and CEO Gary Vaynerchuk to put people and culture at the center of the company’s success. Her approach is grounded in decades of experience building high-performing teams, coaching leaders, and turning emotional intelligence into a force that drives connection, collaboration, and impact across entire organizations.
The Path to Purpose
Claude began her grown-up life as a self-proclaimed “late bloomer,” first seeking a sense of purpose at the age of nineteen on a 93-day Outward Bound Wilderness Leadership Program.
She founded (and later sold) an outdoor adventure and surfing school, spent years training in transpersonal psychology, positive psychology, and the study of Buddhist and other spiritual traditions. Later, she rose to prominence in corporate advertising as a creative brand strategist, including roles at JWT London, JWT San Francisco, Publicis London, and other agencies.
The Chief Heart Officer Role
As Chief Heart Officer at VaynerX, Claude stepped into a role created by Gary Vaynerchuk to not only scale himself but scale his vision. In fact her only job description from him still continues to be “Touch every human and infuse the agencies with empathy.”
Day-to-day and across their offices around the globe, she ensures that VaynerX’s 2,500+ employees have a place where they can truly feel at home and have the tools to thrive, unlocking the power of a loyal, energized, and innovative workforce.
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