Your authenticity isn't unprofessional —it's your superpower.
If you wonder if work could be different, easier, and more rewarding, here is a powerful roadmap for embracing your most authentic and successful self at work.
“This is a bold and necessary guide for anyone trying to navigate the workplace without losing themselves in the process.”
–Gary Vaynerchuk
Coming October 2025
〰️
Coming October 2025 〰️
The Groundbreaking Power of Showing Up
Standing Out, and Leading from the Heart
Why it matters to be yourself at work
Because…
You don’t have to hide.
You are free to show up as you are.
You can thrive as the leader you want to be.
As technology gets smarter and faster than any person or team, your greatest strength is your humanity. When you show up as your true self—without the exhausting pretense—you tap into a wellspring of energy. You stop hiding. You build trusted connections. You perform at your highest level. And more, it’s the most reliable path to building teams that aren’t just successful, but deeply energized and where every win counts and lasts.
What You’ll Learn
At last. The real deal on what it means to be yourself and show up with others in today’s workplace. On good days and hard ones. When you’re full of confidence and when you’re not. When you need no-fluff advice, not theoretical ideas.
As the first-ever Chief Heart Officer and the number two executive of VaynerX, Claude shares her globally recognized, real-world wisdom and lessons. Every chapter gets to the heart of personal and team challenges and ways to navigate them. No fluff. Just stories, examples, and guidelines—whether you're growing yourself, supporting a team, reshaping culture, or coaching through conflict.
Discover essential concepts and practices:
-
![]()
3 emotional pillars of showing up
The roles of emotional optimism, emotional bravery, and emotional efficiency.
-
![]()
Why belonging is a verb
How to actively seek it out, create it for yourself, and spread it to others.
-
![]()
The “7 Rules for Team Citizenship”
A guiding framework for showing up with others.
-
![]()
How to run on calm
Understanding that calm is not the absence of pressure but the mastery of it.
-
![]()
Navigating the edges of leadership
What to do when times are hardest–and others need you the most.
-
![]()
Tapping your unique leadership mojo
When you light a fire in yourself, you ignite a fire in those around you.
Takeaway
Tools
PERSONAL ASSESSMENTS
Designed to deepen self-awareness and emotional clarity. These tools help everyone get honest with themselves first, so they can show up with others and lead with integrity.
TRUST-BUILDING TOOLS
Used to foster open, trust-filled conversations. Each one offers structured prompts to help teams share, listen, and cultivate belonging.
CONVERSATION CATALYSTS
Down-to-earth, doable advice, guidelines, and actual words you can use to connect, collaborate, get the truth, and deal with the hard stuff.
LEADERSHIP LABS
Assessments to identify your leadership mojo and leadership style, along with the four essential practices for leaders: authenticity, kindness, clarity, and action, and much more.
REAL-WORLD CASE EXAMPLES
Drawn from Claude’s personal journey, VaynerX experience, and beyond, these moments reveal what heart-centered leadership looks like in messy, high-stakes environments.
MEMORABLE MANTRAS
Sayings and inspiration to keep you grounded whenever you need a reminder that you are okay and you’ve got this.
-
Bronze
What should we know about the services you provide? Better descriptions result in more sales.
-
Silver
What should we know about the services you provide? Better descriptions result in more sales.
-
Gold
What should we know about the services you provide? Better descriptions result in more sales.
-
Platinum
What should we know about the services you provide? Better descriptions result in more sales.
Our messiness (THAT IS, OUR HUMANITY)
isn’t a flaw–it’s the new currency of success.
From Gary Vaynerchuck…
"Claude is one of the most impactful and inspiring executives I’ve had the privilege to work with in my career. BE YOURSELF AT WORK is a bold and necessary guide for anyone trying to navigate the workplace without losing themselves in the process. Because I’ve seen firsthand how being yourself at work isn’t just good for people—it’s good for business."
–from the Foreword by Gary Vaynerchuk, Chairman and CEO of VaynerX
About Claude
Claude Silver is on a mission to revolutionize workplace culture, leadership, and talent. The world's first Chief Heart Officer and an 11-year veteran of VaynerX, she partners with Gary Vaynerchuk to drive the company's success. Claude’s entire approach to work is the outgrowth of her decades of experience building high-performing teams, coaching leaders, and turning emotional intelligence into individual and team intelligence.
Claude began her grown-up life as a self-proclaimed “late bloomer,” where she searched for a sense of purpose on a 93-day Outward Bound Leadership trek. She founded (and later sold) an outdoor adventure and surfing school, and rose to prominence in corporate advertising as a creative brand strategist.
An award-winning leader, renowned global speaker, and a widely loved and influential voice on LinkedIn, Claude has been interviewed on numerous podcasts and featured in The New York Times, Fast Company, Forbes, and The Wall Street Journal. She lives in the New York Metro Area with her wife and two young children.